Great that you’re thinking about a career with BSI!

About The Role

The Marketing Specialist is responsible for the design and delivery of marketing communications activity including web content, lead generation, direct marketing, advertising, trade shows and all other promotional activity globally.

Marketing Specialist Essential Responsibilities
• Event management – Secure contracts, track expenses, and effectively manage tactics, such as shipping, rentals, and more, related to national trade shows and BSI Hosted events. Manage communications with attending team, vendors, and association partners
• Budget tracking – Track all marketing expenses and ensure Assurance budget aligns to the P+P budget. This includes keeping track of budgeted expenses vs actual and managing and submitting invoices for payment
• Content development – Will generate content from conception across all products and services. Will need to craft content to mirror segmented audiences
• Lead management – Identify and align lead initiatives to support the sales funnel. Manage all incoming leads from marketing channels. Track ROI from marketing activities to better communicate, identify gaps and opportunities, and continuously improve our approach to align with the needs of the business
• Sales collaboration – Work to increase collaboration and communication between the business development/sales teams and marketing. This will include managing on-going communications around current marketing efforts and maintain a repository of collateral and campaign support pieces
• Webinar management – Manage all tactics and full execution for BSI Assurance webinars including creating the webinar meeting, landing page, and custom links for each webinar, communicate and manage the presenters prior to the webinar, and manage the leads and feedback following the event
• Association/Partnership management – Manage relationship with partners and BSI subject matter experts to expand marketing’s footprint
• Marketing support:
• Create campaigns, folders, redirects and landing pages in Pardot
• Assist in the creation of processes, templates, social media and content review
• Collaborate with Marketing Manager and Digital Department to secure marketing collateral, and promotional merchandise that align with brand guidelines, corporate image, campaign, and event/activity supported
• Utilize Salesforce, Pardot to monitor and track campaign tactics and expenses
• Be the central point of contact for Professional Services general inquiries, demo request and more and distribute them appropriately

Education/Qualifications
• B.A. / B.S. in Marketing or equivalent experience
• Minimum 4 years in Marketing function
• Previous marketing experience, ability to delivery impactful, engaging campaigns
• Experience reporting event effectiveness a plus
• Experience using and developing reports with SalesForce, a plus

What We Offer

UK Benefits

The salary for this position is around £55,000.00 annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company-paid life insurance, 11 paid holidays and 4 weeks of paid time off.

US Benefits

The salary for this position can range from $74,800.00 to $102,850.00 annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team