Job ID 123676
We are seeking a creative and strategic Part-Time Product Marketing Manager. As a Product Marketing Manager, you will be responsible for developing and executing product marketing strategies to drive product awareness, adoption, and revenue growth. This part-time position offers flexible hours and requires strong marketing skills, product knowledge, and a passion for promoting innovative solutions.
• Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that effectively communicates the value and differentiation of our products. Tailor messaging for target audiences and market segments.
• Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates. Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure a cohesive and successful launch.
• Market Research and Analysis: Conduct market research to understand customer needs, market trends, and competitive landscape. Use market insights to inform product marketing strategies and identify growth opportunities.
• Content Development: Create engaging and persuasive marketing collateral, including product brochures, sales presentations, website content, and case studies. Collaborate with content creators to develop compelling content aligned with product messaging.
• Sales Enablement: Develop sales enablement tools and resources to support the sales team in promoting and selling the products effectively. Provide training and product knowledge sessions to the sales team.
• Customer Advocacy: Identify and leverage customer success stories and testimonials to build credibility and demonstrate product value. Engage with customers to gather feedback and insights for continuous product improvement.
• Pricing and Packaging: Collaborate with product management and finance teams to develop product pricing and packaging strategies that align with market demand and revenue goals.
• Competitive Analysis: Monitor and analyze competitor products, marketing strategies, and pricing. Use competitive insights to adjust marketing approaches and differentiate our products effectively.
• Marketing Campaigns: Develop and execute marketing campaigns to drive product adoption, upsells, and customer retention. Track campaign performance and measure the effectiveness of marketing efforts.
• Performance Metrics: Set product marketing KPIs and track performance metrics to assess the success of marketing initiatives. Provide regular reports on key performance indicators to management.
• Bachelor’s degree in marketing, business, or a related field. Relevant certifications or equivalent experience in product marketing will be considered.
• Proven experience as a product marketing manager or in a related marketing role, preferably in the technology or software industry.
• Strong understanding of product marketing principles, go-to-market strategies, and product lifecycle management.
• Excellent written and verbal communication skills, with the ability to craft compelling product messaging and marketing content.
• Analytical and strategic thinking abilities, with a focus on data-driven decision-making.
• Creative mindset with the ability to develop innovative marketing campaigns and strategies.
• Proficiency in using marketing tools and platforms, such as marketing automation, CRM, and content management systems.
• Strong project management skills and ability to manage multiple projects and deadlines.
• Flexibility and adaptability to changing marketing needs and business requirements.
• Passion for technology and innovative products, with a keen interest in staying updated on industry trends.
This part-time Product Marketing Manager role offers an exciting opportunity to drive product awareness, adoption, and revenue growth while enjoying flexibility in your work schedule. If you are a creative and strategic marketer with a passion for promoting innovative products, we encourage you to apply